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s a Google-certified Digital Marketer and an IBM Design Thinking Practitioner, Samuel merges creativity with technical expertise to deliver compelling campaigns, content and marketing strategies. His career spans managing digital media and campaigns, publishing, storytelling and technical writing, allowing him to craft messages that resonate deeply with audiences.
With experience working alongside top creative minds and Executive teams, he has contributed to successful campaigns for some of Ghana’s most notable brands, including GTBank, Stanbic Bank, Malta Guinness, Interplast, Omega Group, GinoMax, and international organisations such as Roche, and UNICEF. Highlights of his work include landmark projects such as the “150 Reasons to Believe in Africa” campaign and the Bui Power Authority documentary.
In his role as Digital Marketing Lead for GTBank Ghana, he spearheaded transformative campaigns that boosted the Bank’s social media presence, adding 100,000 followers and generating over 50 million impressions. His marketing strategies are built on insights, creativity, and an unwavering focus on results.
As a McKinsey & Company-trained problem solver, Samuel tackles complex challenges with a strategic mindset, focusing on creating systems that deliver sustainable results. He has also shared his insights through articles published in the Daily Graphic and Business & Financial Times on topics like Digital Marketing, workplace productivity, and personal development.
At MIIF, he leads the internal and external communications of the Fund, blending both traditional and digital media to maximise visibility and create Top of Mind Awareness about the impactful initiatives and impact of the organisation.
As the Admin of Yhalis, he runs the day-to-day affairs of the company, ensuring that systems are in place for smooth delivery of campaigns.
Beyond marketing, he is passionate about storytelling through ghostwriting. He is particularly interested in helping corporate leaders, entrepreneurs, and Christian leaders document their journeys through autobiographies and biographies.
He is an alumnus of the Meltwater Entrepreneurial School of Technology (MEST) and the University of Ghana, with a specialization in Information Studies and Linguistics.